All the sources mentioned below will be provided. The chapter needed will also be provided via a file. Please message me if anything is needed.
NOTE: if you don’t have a social media presence ( a personal brand), then it is OK to choose a brand/business/company for this assignment. PLEASE FOLLOW THIS NOTE AS I DO NOT HAVE A PERSONAL BRAND.
1) Read the following blogs:
1. Mulready, Rick “Three Simple Ways to
Measure Your Social Media Results
2. The 5 Social Media Metrics that Matter
https://www.cyfe.com/blog/social-media-metrics/
3. 50 Top Tools for Social Media Monitoring, Analytics, and Management https://www.socialmediatoday.com/content/50-top-tools-social-media-monitoring-analytics-and-management
4. 15 Ways to Increase Social Media Engagement Quickly https://www.oberlo.com/blog/social-media-engagement
5. A List of the Top 25 Social Media Analytics Tool https://keyhole.co/blog/list-of-the-top-25-social-media-analytics-tools/
2) Read Chapters 5-11 in Scott’s book.
3) Analyze your own personal brand online, as it is today, on all platforms where you have a digital presence. Using each platform’s analytics, identify levels of engagement of your followers, overall sentiment, and brand image in general. Based on the recommendations provided by David Scott, create a digital communication strategy to strengthen your own brand in the next 1-5 years.
NOTE: if you don’t have a social media presence ( a personal brand), then it is OK to choose a brand/business/company for this assignment.
Recommendations on how to approach this assignment- however you can format it anyway you want.
Social media audit.
Clean your browser
Google your name
Review your profile on all social media platforms.
Define/ analyze your profile.
Write SWOT analysis of your own profile.
Define your business goals, as a professional.
Set your communication objectives (how to strengthen your weaknesses and vulnerabilities (threats) obtained in your SWOT). What do you plan to achieve in the short term ( 12 months) and long-term ( 3-5 years) ( use these verbs: Persuade, Inform, Reach and Engage) ?
Define your overall social media strategy: What social media platform (s) would you prioritize and why.
Define your tactics/ channels/ execution.
List measurements of success.