finding real OOH or DOOH advertisements and analyzing them.
Go downtown and find real OOH or DOOH advertisements. Take one picture of each (5 – 8 pictures of different types of OOH) and then choose one favorite. Present how it was made.
Analysis must include points about:
advertisement place and connection with target auditorium
advertisement type
advertisement purpose
paper or other material
printing technology/production technology
finishing process technology
final result (SUCCSESS or not?)