identifying a company, performing customer segmentation, and positioning the resulting tiers in the Delta Model Triangle.

BUSINESS STRATEGY
Based on the slides posted on the Google classroom titled “Customer Segmentation and Customer
Value Proposition”
1. Identify a company that you are familiar with (any company of your choice) and try to
perform a customer segmentation.
2. Position the resulting tiers in the Delta Model Triangle.
3. At least for one tier, develop a creative custom value proposition.