investigating the differences in online shopping behavior between Generation Z and Millennials in the United States.

Topic: Exploring Variations in Online Shopping Behaviour: A Comparative Analysis of Generation Z and Millennials in the United States.
Research question: How do the online shopping behaviors of Generation Z and Millennials in the United States differ?
Aim: This research aims to analyse the variations in online shopping behaviour among Generation Z and Millennials in the United States.
Research objectives:
-Investigate the online shopping behaviour of Generation Z and Millennials, including elements such as shopping preferences, shopping frequency, buying power, and purchase decisions.
-Determine the primary variations in online shopping behaviour between Generation Z and Millennials in the United States.
-Explore the research habits employed by Generation Z and Millennials and the key drivers for making purchase decisions.
-Provide actionable insights for businesses to tailor marketing strategies for both generations.