The paper examines the psychological consequences of marketing strategies in the

The paper examines the psychological consequences of marketing strategies in the

The paper examines the psychological consequences of marketing strategies in the French video streaming industry, focusing on how personalized advertising, content algorithms, and subscriiption models affect consumer behavior, decision-making, and mental health. It also considers the potential for addictive viewing patterns and the broader impact of continuous content consumption on French audiences’ cognitive and emotional well-being.

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