Competency
Apply techniques used in business development.
Student Success Crite

Competency
Apply techniques used in business development.
Student Success Criteria
You can view the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link in the Details & Information pane.
Scenario
You have decided to open an ice cream shop and move your home-based business into a storefront. Recently, you met with SBA National, a non-profit that focuses on helping entrepreneurs start their businesses with funding and guidance. The non-profit also hosts a business pitch competition for anyone who is a client. One of the requirements of the SBA business pitch competition is that each participant must do a Business Development Roadmap to document the process that you will use to create a business development strategy.
Instructions
Develop a Business Development Roadmap using the provided template. 
MAN6500 Business Dev Road map Template_Revised 2024 Accessibility Edited.pptx
The following areas are listed in your roadmap:
Planning and Identifying Priorities
Client prospecting
Market research on your industry and area
Networking Strategy
Marketing strategy
For each area, list the key implications (opportunity or strength) to your Ice cream shop business
Make sure to use audience-specific language and a professional tone throughout the document.
Clear organization, APA formatting for the references list, and proper grammar and punctuation are required.
A – 4 – Mastery
Comprehensive description of the following areas in the roadmap: Planning and Identifying Priorities Client prospecting Market research on your industry and area Networking strategy Marketing strategy
A – 4 – Mastery
For key area, comprehensive implications (opportunity or strength) to your ice cream shop business.
A – 4 – Mastery
Comprehensive use of clear organization, APA formatting for the references list, and proper grammar and punctuation.