The second case activity involves students to select 5 articles and respond to them in terms of the influence of the concept in sport marketing by relating articles to the marketing mix/marketing concepts/strategic marketing/promotion, theories, etc., that we discuss in class and in readings. After completing the assignment, students are expected to present their information to the class with a 5 to 10 minute PowerPoint presentation. Your 5 articles will be in annotated bibliography format (as shown in the above link in APA). This is not a paper, but you will write your references and then respond to each with the above information. Students will present their findings (based on (1) what the article was about and (2) what was learned or discovered) in PowerPoint to the class during our Zoom meeting on December 4. There is not a required PowerPoint length. Please show your references at the end of the PowerPoint. Therefore, you will submit the written assignment and also the PowerPoint in Moodle for this entire assignment.
finding 5 articles and responding to them in terms of the influence of the concept in sport marketing.
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