Your Company is developing a new product for the 3D printing industry. You have

Your Company is developing a new product for the 3D printing industry. You have talked to several material vendors about being able to supply quality components for the new product. The product designers are satisfied with the company’s ability to make the product in the current facilities. Numerous potential customers also have been surveyed, and most have indicated a willingness to buy the product if the price is competitive.
What are some means of bench marking the development and product of your new product?
Please include at least 1 citation in APA 7 format.